Jimmy’s Remaking New York

Jimmy Fallon was featured in the NY Observer’s 2010 Insurgent’s List: Top 50+ people remaking New York.

Source: New York Observer

Last December, Jimmy Fallon was three months away from making his Late Night debut when NBC launched LateNightWithJimmyFallon.com. Mr. Fallon, the wired, giggly SNL alum, and his supervising producer, Gavin Purcell, rented a camera, cobbled together some sound equipment and started shooting Web videos, do-it-yourself style. “Lorne [Michaels, executive producer] talked to the press and said we were gonna do that on the Web,” Mr. Fallon reminisced with The Observer in a recent interview. “So it was like, ‘Oh man, did you see this? Well, we have to do this.’”

From there, Mr. Fallon and Mr. Purcell, also 35, concocted a plan to lure future viewers via the Web site and Twitter. “I remember telling Gavin, ‘If I get 3,000 followers, we’ll be set. We’ll be golden!’” Mr. Fallon said. He now has 2.3 million of them.

Nearly a year later, Mr. Fallon has settled nicely into his role as King Geek of late-night television. Thanks to a willingness to incorporate gadgets, video games and other techy stuff into sketches and interviews, he’s distinguished himself from his fellow late-night hosts. Last summer, for instance, he had Tiger Woods play Wii golf in Times Square. He’s also come up with sketches that are surefire viral hits.

“Everybody wants a YouTube moment,” Mr. Purcell said. “People are excited to try things now because they know that’s the currency of the Internet. Getting something exciting on the Web is a good publicity move for them.” Recent examples? Snoop Dogg reciting a heartwarming The Grinch Who Stole Christmas and Jude Law performing a dramatic reading of Lady Gaga’s “Poker Face.” Talk about link bait!

Mr. Fallon said he’s working on trying something new on the show every night.

“I don’t know how long we can keep that up,” he told The Observer. “But you’ve got to have fun.”

“We try things that don’t work and we’re totally happy with that, as long as we’re having a blast while we’re doing it,” he said. Luckily for him, viewers feel the same way. —Gillian Reagan

    • T@ti@n@
    • December 28th, 2009

    Hes reMaking NY..LateNight..what reaL fanz r aLL bout..true coMedy..and his marK in TV worLd!!!
    wisHing 5yrs of LateNight to put in “fuLL-throTTle” as weLL as more good oL funny coMedy moVies along the waY!!!!!!!!!!!!!!!!
    faLLonaLLeluja!! 0{ shotya em/am sick2day

    • t@ti@n@
    • December 28th, 2009

    absofaLLontutely LUV the bLog faLLonn heaDer!!!!!!!!! the besT aCCompilations of 2009 header yet!!:D

  1. He is remaking New York and Late Night! Looks like he will be staying on the air long enough for me to go to a taping!
    Btw love the new banner at the top of the blog! So adorable! 🙂

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